Apple last night announced the iPhone SE. Initially, it said that the phone will be sold at a starting price of Rs 30,000 in India. But in morning the company clarified that it was an error. The price will start at Rs 39,000.
Now, a phone that seemed well priced at Rs 30,000 suddenly became “overpriced” at Rs 39,000 and a lot of prospective iPhone SE buyers have slammed Apple for it. But worry not. It is possible that the iPhone SE may sell for a price that is lower than its MRP. ITNet Infocom, a retailer based in Cochin, has said that the Rs 39,000 is just an MRP and that by May it will be selling the iPhone SE at a price of Rs 30,000. This means the phone cost a little more at its launch in early April but once the dust settles in a few weeks, the prices in the market will start to come down.
“I can assure you we will be selling SE like hot cakes at 30K pricing in May,” noted a Twitter handled managed by ITNet Infocom. “Fixing an MRP has many statutory guidelines also… Apple is very compliant.”
There is some logic behind the statement. In India, phones often have high MRP. But once they reach market, the retailers often offer discounts and take reduced margins to compete better in the market. This is the reason why nowadays the iPhone 6S sells for a price of around Rs 42,000 even though its MRP is more than Rs 60,000. Similarly, the iPhone 6S is selling for a price of around Rs 32,000 even though its MRP is higher.
While price assurance from dealer is one thing, it is also important to note that the iPhone SE doesseem slightly overpriced in India. Globally, the phone has a price of $399 (excluding taxes). But in India the price of Rs 39,000 translates to almost $586.